Success in the cosmetics industry starts with a great product. But it doesn’t end there. You still have to get the product to market and you have to get the word out about your product so that people who walk into Sephora or other stores ask for it by name. How do you do that? With first-class marketing services including makeup advertising from SienaBlü.
Expert Beauty Advertising
The team at SienaBlü have years of combined experience getting cosmetics noticed. Our marketing team are experts at creating world-class packaging and cosmetic advertising and are able to formulate a marketing strategy that’s bold and effective. Our extensive experience with market research means we know precisely how to get the attention of your intended audience and create interest that results in sales.
A Marketing Plan as Unique as Your Product
The cosmetics industry is built on the idea that every person is unique and that high-quality cosmetics can help accentuate that individual beauty. As such, the image projected by each brand should dovetail with this notion of uniqueness. That image projection is called marketing and it should carve out a one-of-a-kind spot on the cosmetics shelf for your product.
The beauty industry experts at SienaBlü understand makeup advertising to its core. They know how to help a brand grow, how to reach the intended demographic and how to add value to a brand identity. Through a combination of market insight and extensive experience, they can create skincare advertising, cosmetic advertising or beauty advertising that brings people into the store in search of your product.
How We Can Help
At SienaBlü we are renowned for our ability to create cosmetics packaging that sets our clients apart from the competition for all the right reasons. When it comes to makeup advertising and marketing we apply the same level of dedication and commitment to the cause of helping our clients stand out in an extremely crowded marketplace.
Our attention to detail, our ability to conjure an accurate buyer persona to target and our ability to effectively position your brand to address your intended audience are second to none. Our experience and expertise can help ensure your customer acquisition cost remains low and that churn is kept to an absolute minimum.
With the team at SienaBlü on your side, your product will have the best chance to deliver on its promise. We put all the tools in the marketer’s toolbox to work on the job of positioning and promoting your brand. Those tools include:
Social Media Marketing
We cultivate and maintain a network of influencers, bloggers and digital media journalists who spread the word about your product to create buzz and enhance your brand profile. Social media marketing has the added benefit of enhancing your brand authority and bolstering brand loyalty (reducing churn).
Content marketing is used to attract, engage and retain members of your target demographic. Content marketing as the name implies leverages professionally created content such as videos, podcasts, newsletters and social media posts that provide useful and interesting information about your cosmetics. Such information may include where they can be found, new products in the pipeline and more.
Search Engine Optimisation
If you have a website for your brand our team can formulate a Search Engine Optimisation campaign that increases traffic, raises awareness and boosts conversions. Among other things SEO includes making sure your site is mobile-friendly, that it loads lightning quick and that you are leveraging relevant keywords to attract your target audience.
Paid Makeup Advertising
There is a reason advertising seems to be everywhere these days: it works. The trick with paid advertising is to make sure the advertisement is on-point, attractive, concise and that it speaks to the tastes and temperament of your target demographic. With the experts at SienaBlü on your side, your paid media will check all those boxes and more.
Get in Touch
Let’s not forget the bread and butter of marketing: packaging. All the paid advertising and SEO in the world will not produce sales if your target customers are put off by the packaging. SienaBlü are leaders in the field of cosmetics packaging and will create packages for you that your customers are eager and happy to lift from the shelf and place in their basket.
Quality & Regulatory Assurance
We pride ourselves on delivering results that exceed expectations. Only when we’ve confirmed that the final product conforms with regulatory specifications, meets our exceptionally high production standards and is to your utmost satisfaction will we consider our job done.