Cosmetic Packaging Designer

Besides offering world-class salon accessories and beauty supplies SienaBlü is also a renowned cosmetic packaging designer providing clients with a turnkey experience built upon a commitment to customer satisfaction and sustainability. At SienaBlü we don’t just follow trends in cosmetics packaging, we set them by drawing from a deep well of experience and working with designers able to anticipate where tastes are going in both the short and long term.

The Role of Cosmetics Packaging

The very nature of the cosmetics industry demands that beauty products always be presented in the best possible light. The trick is to make your product stand out on the shelf at Sephora amidst dozens, if not hundreds of competitors all determined to make a visual statement just like you. That’s where we come in.

At SienaBlü we understand that it’s the little things that make the difference between successful cosmetics packaging and unsuccessful packaging. The shape of the box, a minor shift in colour and the size and placement of the font all have an oversized influence on the customer’s perception of your product. 

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Better Packaging = Better Sales

In 2018 the internationally recognised IPSOS marketing group out of Paris commissioned a study to determine the effect of packaging on consumer purchasing decisions. What the study found was eye-opening. 7 out of 10 respondents to the IPSOS survey stated that packaging played a primary role in their decision to purchase or not purchase a product.  The implication was clear: better packaging leads to increased sales.

 

At SienaBlü we have an innate understanding of the value of high-quality packaging design and strive to always reach new heights of creative expression that will enable our clients to rise above the competition. We are firm believers in the dictum that you never get a second chance to make a first impression. When it comes to cosmetics, that first impression is the responsibility of the packaging.

Reinforcing Your Brand

As the owner of a cosmetics brand, you cannot be everywhere at once. That means it is up to the packaging to represent the brand in your absence. Cosmetic brand design must convey the essential qualities of the brand while at the same time speaking to the particular attributes of the product itself. That’s a tall order for a humble package, but if it is done right the rewards can be significant.

In order for the packaging to fulfil its obligations, the designer must understand how different aesthetic choices speak to different segments of the cosmetics market. Our extensive experience is an invaluable resource that enables us to avoid an array of aesthetic pitfalls that might undermine your packaging and turn the customer off.

Protecting the Product

The role of packaging design does not stop at its ability to catch the eye of the potential customer. Effective cosmetic product design has an additional, equally important role to play: protecting the product within.  Most all cosmetics include organic compounds that break down over time. How quickly they break down is largely a function of the packaging. As an established cosmetic packaging designer, we understand the key role packaging plays in making sure your product enjoys an optimal shelf life.

Promoting Sustainability

Few issues are more important today than sustainability. The days when we looked upon the world as an endless resource to be endlessly exploited are over. Enlightened businesses are shifting their focus to one of sustainability in order to ensure that the world we leave our children and grandchildren is one worth living in. 

 

Every member of the SienaBlü team is fully committed to incorporating sustainable practices and materials into cosmetic product design. Our proactive approach to product design is helping turn the tide in the cosmetic packaging design industry and we are proud to be making a difference.

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Size Matters

Cosmetics are by nature small products, which makes the quality of their packaging even more important. The cosmetic packaging designer needs to know how to make a big statement using a small canvas. If they are not up to the task your product will get lost on the shelf amid a riot of competing products. 

 

The kind of expertise behind the creation of the best packaging design is not something that can be mastered after watching a few YouTube videos. It takes years of training and experience. The SienaBlü design team is made up of experienced professionals well-versed in the nuances of graphic design, who know how to evoke a particular emotional response with texture, and understand why some products need to be in rounded packages and others require squared corners.

Trust The Team at Sienablü

In 2018 the internationally recognised IPSOS marketing group out of Paris commissioned a study to determine the effect of packaging on consumer purchasing decisions. What the study found was eye-opening. 7 out of 10 respondents to the IPSOS survey stated that packaging played a primary role in their decision to purchase or not purchase a product.  The implication was clear: better packaging leads to increased sales.

 

At SienaBlü we have an innate understanding of the value of high-quality packaging design and strive to always reach new heights of creative expression that will enable our clients to rise above the competition. We are firm believers in the dictum that you never get a second chance to make a first impression. When it comes to cosmetics, that first impression is the responsibility of the packaging.

Our Services

Design & Creative Services

Our team will design solutions that are functional and modern, yet cost-effective, to make your product stand out. Creating memorable brand experiences is what we do best.

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Reliable Sourcing & Manufacturing

We are dedicated to ethical sourcing and work exclusively with suppliers that reflect that commitment. Our strict compliance standards and costing frameworks allow us to provide high quality products at competitive prices.

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Quality & Regulatory Assurance

We pride ourselves on delivering results that exceed expectations. Only when we’ve confirmed that the final product conforms with regulatory specifications, meets our exceptionally high production standards and is to your utmost satisfaction will we consider our job done.

Marketing Services

We understand what motivates consumers and how to grab attention in a competitive consumer landscape. We will create campaigns to best position and promote your brand.

Packaging & Assembly

Our attention to detail and turnkey process means your product will be packed and delivered to your destination with maximum care.

Distribution & Logistics

We draw on our connections worldwide to help you with distribution and logistics so that your product arrives on schedule and in excellent condition.