Who We Are

Hi, I’m Chris, President and Founder of SienaBlü.

My earliest memories could easily have been of thread and fabric. Growing up in Montreal’s prolific garment industry helped me to develop a love for detail, design, and the beauty and fashion industries—as well as valuable insights into running a business—that would ultimately lead to SienaBlü.

I launched SienaBlü in 2006, founded on family knowledge in the fabrics sector and evolving toward textile applications in the cosmetics space. Starting with bags and salon accessories, the company began to move boldly toward new and innovative design thinking focused on balancing product experience with responsible, thoughtful materials and production.

Today, our commitment to client peace of mind, trust and transparency is now driving our team to call on our deep knowledge base and design problem-solving expertise to evolve once again, this time to share a mission to design sustainable choices for consumers that balance the needs of society and the planet.

With our client’s support, the future of eco-friendly, fashion-forward design is unstoppable. Will you join us on our mission toward a sustainable future?

Our Values


We are biased toward action and have a higher expectation of ourselves and of our products that others have of us. As a team, we’re open to broader perspectives and a better solution, and would seek to grow our understanding of the word and what’s possible, even if we were not paid to do so.


As individuals, we view transparency as a lifestyle of authenticity and honesty. As a team, we view transparency as an effective way to work remotely and establish a culture of trust.


As essential human value, trust is the foundation basis of all of our relationships. Without trust, we cannot do our best work. We trust our employees to act with volition in their roles, without barriers, and to make the best decisions. We demonstrate gratitude for the faith entrusted in us by our clients.

Social Responsibility

We believe as individuals and as a team that companies have a duty to act in the best interest of their environment and society as a whole. We strive to produce more than the work to make something that’s also of value to the broadest possible number of people and the planet.


Our Mission

We’re on a mission to overcome the biggest challenges facing the beauty industry by becoming a fully-circular consumer goods design and manufacturing company with a measurable net positive impact. We use triple bottom line guardrails to guide our decision-making, tackle global issues, lower our footprint, and contribute to a just and thriving society. 

Our Purpose

Through our work at SienaBlü, we seek to bring peace of mind to the beauty industry through innovative, turn-key and responsible product design that inspires the human spirit. 


We envision an accessible and inclusive beauty and cosmetic design industry, so anyone can participate. 


We’re focused on mitigating climate change and reducing waste by increasing our products’ circularity through innovative design and sourcing. 


We want to be profitable in a responsible and ethical way, and help lead the industry to create real positive social and environmental change. 

At SienaBlü, we believe that doing good is the new way to do business.

.. And we’re here to offer forward-thinking packaging solutions that are sustainable, too. Our goal is to take the industry in an entirely new direction while lowering environmental impact. As we do so, we hope to inspire other companies to leverage the resources they generate through sales to manufacture products that protect the planet for the future of our industry and generations to come. Products have the potential to leave a lasting effect on our environment. Have it be a sustainable one.