The clothing trends storming down the catwalks at the bi-annual global Fashion Weeks change so frequently consumers are required to have their wardrobes on an almost constant rotation in order to continually stay up-to-date. Interior trends, however, usually span a much wider time frame, perhaps because they are built to last longer, but most probably because it is simply not feasible, either practically or economically, to change them up as often as a new haircut, lipstick or pair of jeans. With that said, when it comes to a salon’s décor, the overall design and feel of the interior can often be the ultimate selling point for a client when considering their next appointment. Whether clients are looking for a modern hairstyle or the latest trend in nails, the image a salon projects lets them know exactly what type of service they will receive, simply through the choice of furnishings or overall theme.
Salon layout now focuses on creating a complete experience for the client; where once a salon tended to either be strictly hair or beauty, but never both, we are now seeing salons offering a spectrum of the latest beauty and hair services to their clients. And the ways in which these treatments are carried out is also changing. Gone is the ‘one size fits all’ approach, with some salons specializing in more speedy ‘express’ style treatments, others with a more male-oriented focus, and those that boast a completely immersive spa-like experience. Because of this, many salons are now designed to be adaptable to different needs, opening up into bigger spaces for large parties or featuring closed pockets of space for privacy or a VIP experience. With so many treatments and products on offer, the main duty now is for salons to be as functional and accommodating as possible.
Perhaps hardly surprising is the knowledge that whatever is happening in the lifestyle sector is immediately reflected in the latest interior design trends and, as such, salons will often centre the overall aesthetic on elements beyond simply colour and design. This new alignment comes with the customer in mind; deciphering their wants and needs and matching them with the goals of the salon.
Sustainability is one of the biggest developments of the moment in almost every industry imaginable, and it hasn’t taken long for salons to fully integrate into this concept, from the practices they employ down to the organic products stocked on the shelves. Salons such as these tend to use an earthier-toned palette for the walls and furnishings and should focus on displaying their environmentally friendly-packaged products in a more natural setting, such as among plants and greenery to really show off their commitment to eco practices.
On the opposite end of the spectrum the trend for luxury shows no signs of slowing down, as guests want to feel truly pampered amidst the hustle and bustle of their daily lives. A salon offering this kind of experience should use sumptuous fabrics and a rich colour palette, with soft furnishings juxtaposed with gilded metal, and an indulgent service menu combined with the highest quality range of products. Here, product placement should be slightly more minimalistic and displayed in an orderly and precise manner.
There’s no getting away from the rise in technology and the salon industry has followed suit, introducing the latest gadgets not only as part of salon life, but into salon design too, particularly in more male-dominated spaces. This allows a salon to fully show off the latest innovations in haircare and products, and provides a different kind of experience to its clients, often through a futuristic look and feel with metal hardware and metallic tones.
Paring it back a little, hair and beauty salons are also capitalising on the wellness movement, incorporating fitness, health and nutrition, particularly with the rise of products and treatments that contain ingredients such as fruits, vegetables and plant extracts. If clients want to live well with the food they eat, the products that they use will also be reflected in this lifestyle, and a salon’s muted palette, and health-conscious surroundings will only highlight this to their target customer.
For salons, products form a large part of overall revenue, and therefore play a huge role in salon layout, with entire sections dedicated to retail sales. It’s therefore important that the products on offer fall in line with the salon’s overall ethos, in design, functionality and colour, but also in merchandising. Once a salon has a set goal or ‘theme’, the products on offer can easily match this concept, and set the tone for the client experience.